The 2009 Buzz from Blogher Report

is no longer available ! Contact us to find out how to get the 2010 report.

The Inside Scoop From BlogHer 09

Couldn’t Attend BlogHer this Year or Felt Like Too Much of an Outsider to Get The Real Story?

Corporate brand marketers and bloggers Lynn Miller and Maryanne Conlin (Walt Disney, Mission Foods, Texas Instruments) take you inside the BlogHer conference.  You’ll learn about marketing best practices, blogger relations trends and all the buzz from the BlogHer 09 Conference held this July in Chicago.

Lynn and Maryanne attended the sessions, mixed and mingled at parties and interviewed attendees, sponsors and organizers to find out what was really going on behind the scenes at BlogHer – the largest gathering of female bloggers in the world.

Behind the scenes, bloggers shared their feelings about working with brands and PR firms; how and if they want to be paid for their work and what their plans are for blogging and microblogging in the age of social media. Sponsors shared their concerns, what frustrations they feel about working with bloggers and ideas for how to maximize the potential of the blogosphere.

The Buzz from BlogHer Report lets you in on the action and provides marketers with an inside view of how bloggers really think!

The Buzz From BlogHer report includes an overview of some of the brands sponsoring Blogher – what they did right and what they did wrong. We’ve analyzed the mood of the conference and provide insights from a marketing perspective on many of the key issues discussed.

What you’ll Learn….

Best Practices at BlogHer:

• Which hospitality suites and parties worked and which didn’t — and why
  

• Best practices on the Expo Floor
  

• The Swag Debate
  

• How to Best Reach Out to  Mom Bloggers
  

• Targeting niche communities of interest (it’s not all about the Mom bloggers!)
  

• Lessons  from #nikonhatesbabies
  

What Bloggers are saying about:

• How the blogging business model will evolve

• “Old style” vs. “New style” blogging

• The debate about paying bloggers

• Contest and giveaways: are bloggers burnt out?

• Writing for pay or product – where is this all heading?

• How much information is too much?

• How bloggers use social media and where it’s going

• The best ways for PR firms and corporate marketers to approach  bloggers

What’s Working For Marketers:

• Insights on new and evolving niches: travel, Food, Women of Color, Men

• What types of promotions appeal most to bloggers

• Writing for pay or product- is the model broken?Is it PR or is it Promotions? The Pros and Cons.
  

• How do bloggers feel about brands?

Contact us today for information on how you can get your copy!

lynn@4greenps.com

or

maryanne@mcmilkergroup.com

Disclaimer: